MyLoop, a California-based startup, sought to address the productivity challenges posed by traditional video meetings. MyLoop's asynchronous communication platform enables teams to share messages that compile into playlists, offering a productive alternative to conventional meetings. The product also serves as a centralized knowledge hub, allowing team members to access important discussions and insights in a structured, easily retrievable format.

The design required a modern, accessible, and user-friendly interface that adheres to familiar conventions, such as the Slack channel structure. Key features included user-generated video playlists, user clustering, strict privacy settings, and a streamlined information architecture. Additionally, the design needed to support both dark and light modes, establish a cohesive design system, and undergo comprehensive market research, including a SWOT analysis of similar solutions.

Our approach began with foundational research to validate the platform's core hypothesis regarding productivity and asynchronous communication. After sketching initial wireframes in Balsamiq, we developed high-fidelity designs in two visual styles, enabling the client to evaluate both aesthetic and functional aspects. Interactive prototypes allowed the client and stakeholders to experience the product’s flow and usability firsthand.

The MVP for My Loop was delivered on schedule, successfully meeting the client's requirements. The design featured an intuitive user interface that offered both light and dark modes, aligning with contemporary design conventions. The functionality included a seamless method for users to upload and organize self-recorded videos into playlists, promoting effective asynchronous communication and team collaboration.

Client feedback indicated a high level of satisfaction with the end result, highlighting the product's usability and alignment with their vision for a modern, efficient communication tool. This project not only fulfilled the immediate goals but also laid a strong foundation for future enhancements and iterations.