Private Internet Access (PIA) is a prominent player in the VPN service market, renowned for its affordable offerings. Based in Colorado, PIA has gained a solid reputation for prioritizing user privacy and security. With a valuation of $95 million as of November 19, 2019, PIA has established itself as a significant force in the industry. In this project, I collaborated with PIA to redesign their client-side web application, website, and design library to enhance user engagement and streamline usability.

The main objectives of this project were to create a Progressive Web App (PWA) that provides seamless user experiences, develop a modern website that reflects the brand's identity, and establish a comprehensive design system that facilitates consistency across platforms. The design needed to incorporate existing brand aesthetics while embracing modern usability standards and ensuring responsiveness.

Our design process began with a thorough competitive analysis to understand the landscape of VPN services, user preferences, and industry best practices. By gathering insights from potential users and stakeholders, we established a foundation for informed design decisions. Throughout the project, we emphasized iterative design and continuous client feedback to ensure that our solutions aligned with PIA's objectives. A modular design approach was employed, allowing us to create flexible components that could be easily adapted to different use cases, thereby enhancing the overall scalability of the web app.

The final deliverables included a sleek, intuitive web app that significantly improved the user experience, making it easier for customers to navigate and utilize the VPN services. The PWA and website were designed to work seamlessly across devices, reinforcing PIA’s commitment to user-centric design. As a result of this project, PIA expanded its reach and now operates in 91 countries, making high-quality VPN access more accessible and user-friendly for a global audience. This redesign not only enhanced the visual appeal of their digital products but also solidified PIA's position as a leader in the competitive VPN market.